Jeavon Nicely (Director and Youth Lead)


Hi everyone! my name is Jeavon, and I am Director and Youth Connections Lead for Sports Key.


My role as “Youth Connections Lead”, is to create networks, pathways and opportunities for young people, particularly those who are less fortunate and require a positive platform through movement, sport and physical activity.


My initial passion for sport and community development, transpired through growing up within inner city Birmingham amongst the very same communities we currently engage, and recognising the impact that sport has, by bringing communities together and changing lives, especially having been involved competitively as a national Junior athlete, many moons ago! My own lived experience has empowered me to create solutions to support those, particularly during these challenging times.


In addition to the early days of Sports Key I have been fortunate, to work with young people and wider communities through voluntary coaching roles and team management positions at my local athletics club, whilst employed as a Youth & Sport Engagement officer for Birmingham’s Active Partnership. I gained valuable experience mentoring, line managing and developing sustainable programmes which has positioned me to foster meaningful change, within my current role!


Daniel Allen (Director and Community Lead)


Greetings! I’m Dan and I am a Director and Communities Lead for Sports Key.


As one of the founding members of the organisation I have performed every role from strategic planner to washing the bibs!


In my current capacity as “Community Lead” I am responsible for the development and implementation of our community programmes, whilst also overseeing the growth and sustainability of the organisation.


Sport & Physical Activity has always been my outlet. Fortunately, I have been able to translate my passion into a career spanning over 10 years across the Sport and Community development sector. During this period, I have had the pleasure of working for a range of national governing bodies, charities, and sport for development agencies.


As a person of ethnicity growing up in inner-city Birmingham, I have like countless others like me experienced many of the social, systemic, and institutional barriers that still exist to this day!


Therefore, it is my ambition to utilise all the experiences afforded to me, to make a positive contribution in the community and to support a local ecosystem that enables local people to reach prominent positions of importance and influence.

Jermaine (Director & Volunteer Coordinator)


 Hi, I’m Jermaine, Director and Volunteer coordinator for Sports Key.


My role as “Volunteer Co Ordinator”, is to provide development, coordination and build a positive volunteer program, integrating recreational activities with educational components and volunteer pathways. Recruiting volunteers from the community to plug into the various committee activities and projects, determining their skill sets to allow them to utilize and develop their talents.


Sports has always been a driving tool in my personal development, from recreational participation to competing at county level, to further education in sports development and higher-level education in sport science. Personally, I have been able to utilise numerous transferable skills developing a career over 8 years in operational management and recruitment always recognised the tool sports can provide in self-development, self-confidence, motivation as well as the opportunities sports can open in education, volunteering, and career pathways for youth.


Growing up in inner-city Birmingham, we have been witness to various social, systemic, and institutional barriers that can make it difficult for people to obtain equal opportunity and access.


Therefore, we ensure to play a key role in the community in striving to develop potential into becoming crucial in the movement of removing these barriers for future development.

Tiegan (Enterprise and Marketing Coordinator)


Hey! It’s Tiegan here, I’m the Enterprise and Marketing coordinator for Sports Key


After earning my degree in Sport and exercise science, I entered the world looking for somewhere to explore my passion for sports and community. Then came Sports Key.


My role entails managing Sport Key’s social media platforms, marketing and engagement, alongside the delivery of our merchandise distribution and membership services. Whilst also supporting the administration and coordination of our projects and programmes.