Sports Key is a Birmingham based not for profit Community Interest Company (CIC), which exists to improve the wellbeing, cohesion and life opportunities of the community but in particular those from low socio-economic backgrounds. We utilise physical activity as the tool to build the health, skills and cohesion of the local community; endeavouring to support our community in their development using physical activity and culture as a vehicle for improved health and connectivity.
Our vision is that Sports Key contributes towards a healthier, cohesive and more active community. That we provide a platform for individual development, particularly for young people from disadvantaged backgrounds and that we harness the power of culture to connect the diverse communities of Birmingham.
We bring positive action and remove barriers to enable cohesion of people from all backgrounds, particularly marginalised groups by utilising physical activity as the vehicle to drive change. We deliver services to create positive change on key themes which are affecting our community.
We will place service users at the
heart of the enterprise.
We will be innovative, adaptable and
flexible in the pursuit of our
We will have a responsible attitude
towards long term impact.
Another main feature of our services is the “Sports Key Games”. This is our annual flagship event which is growing in profile and is well attended as it is a showcase of physical activity, culture and community cohesion with the incorporation of cultural food, music, entertainment and local businesses.